I have a soft spot for companies solving ‘hard tech problems’. Consequently, my content consumption is heavy on topics related to tech startups. Recently, I landed on the surprisingly beautiful and interactive website of a company called Clevertech. Check out their website to feel what I am talking about. The website experience naturally piqued my interest to learn more about the company. 

Clevertech is a two-decade-old software and app development company. It creates custom software solutions for firms across industries. The most interesting feature of the company is that it is fully remote. The more I explored their content on various social media platforms, the more I learned how awesome Clevertech’s team is. 

Clevertech’s Content Creation Strategy

Needless to say, their content creation strategy is highly geared towards their team and remote work. They have more than 400 employees living outlandish lives in as many exotic places. Hence, the employees are a never-ending source of amazing content. 

And Clevertech’s content marketing team does capitalize on this asset. They have been churning Instagram posts regularly in recent times. The other platform they focus on is Youtube. They come up with about two videos every month on Youtube. Most of these videos are about remote work and remote lifestyles. They also have some activity on Twitter. But, Facebook is almost dead. 

My Recommendations for Content Creation Improvement

With Clevertech having years of industry experience, I believe they should also focus on tech-specific content creation such as software/apps/products they have built or coding tips or around tech problems people face that Clevertech may solve. Such content does great in driving traffic to the website and can best be created in the form of blog posts. 

Secondly, I observed that they lack consistency in publishing across the platforms. They have some interesting playlists on Youtube such as “Solving Hard Problems”. But these playlists have no recent videos. The same problem manifests in their blog publications as well. They are too inconsistent and infrequent. Keeping an audience engaged requires regular activity across target platforms. 

For a remote-first company like Clevertech where people work from all over the world, content creation efforts need to be very systematic to show consistency. What they need are Standard Operating Procedures (SOP) for every form of content creation such that any person (working remotely) intending to create content knows what steps to follow to get quality output. 

Writing blog articles, for example, has so many points to be considered, that looking at the size of the task at hand, one may be willing to give up. Moreover, the end content may not resonate with the company’s philosophy and the article may face rejection. And finally, even if Clevertech finds someone who does the job well, they always face the risk of losing the person to some other company. The content creation efforts suffer a setback in absence of a proper blueprint to carry forward the mission. 

Considering all of this, I thought I’d create an SOP around blog publishing for Clevertech. Any employee referring to this SOP would be able to create a blog from scratch. And the same process can be repeated to publish blog articles consistently.

Additionally, the content creators would have to maintain two additional files to ease the process of writing:

1. A Blog Ideas list – As a starting point, the content writers would have previous blog articles to refer to. But going forward, they would have to create this list that needs to be regularly updated after an idea generation exercise. The idea generation exercise is discussed in the SOP.
2. A Content Calendar 

The SOP

I have used Notion to create the SOP. Notion allows you to create toggle lists. The benefit of using a toggle list is that the reader can have a clear view of the master process and can expand only the point that they want more information about. 

I began writing the SOP with some basic details about it that include the title, SOP ID, publication date, and Department.

Next, I outline the target reader for the SOP. This outline is followed by the actual process for the writing. The entire SOP can be accessed here.